Doing Business on the Internet
More and more businesses are opting for an online presence in hopes of reaping the commercial benefits of increased national and global exposure. The benefits of an online presence are numerous, including increased brand awareness, a more expansive market to sell goods and improve customer interaction and response.
However, many businesses may not understand or be prepared to face the potential legal risks of an e-commerce venture. For example, an online business could unknowingly subject itself to lawsuits in foreign jurisdictions, violate intellectual property laws or encroach on the privacy of its customer base.
The following legal problems that arise from an online presence can stem from any number of issues, including:
- Copyrights and Trademarks
- Privacy and Protection of Consumer Data
- Online Contracts – Delivery of Products
- Internet Sales Taxes
- Online Speech
- Commercial E-mail Regulations
A misstep in anyone of these areas could subject your business to a State or Federal investigation, litigation and potential liability. In the next several of our firm’s newsletters, I will review the legal hurdles commonly faced by online businesses and the best practices for successfully surviving these challenges. In the meantime, should any of these issues arise, please do not hesitate to contact our firm.